Your opt-in offer is the beginning of a relationship that ideally becomes life long. Your customer becomes like a "significant other," and you're wise to treat them like your lover and best friend.
Each step in the funnel process builds on a symphony of sales copy and words that create high conversions, boatloads of cash along with a tribe of satisfied and loyal customers. What's more, they become repeat buyers.
You are the conductor, creating irresistible value — the most important quality of your funnel — each step of the way.
Get it right and they will buy... and keep on buying.