Think of it this way... good copy promoting a lesser quality product will outperform bad copy promoting a better quality product almost every time.
And whether it’s a sales letter or a VSL, a lead capture page, an autoresponder email sequence or a piece of direct mail...
The right copy captures your visitor's attention and gets them to take action.
It gives your marketing efforts a turbo-boost like just about nothing else can.
Without it, your conversions and sales will suffer.